![]() It uses lines and a colour code (to put it really simply) so when it resizes it stays perfectly clear. A vector allows the logo to be infinitely resizable to suit the application. When you make the logo bigger than it was originally saved or created in, it becomes pixelated. What’s the difference between a raster and a vector file? A raster file is made up of pixels. ![]() When it’s not a vector file, it’s a raster file. If it has a bumpy edge or pixels, it’s not a vector. pdf file and zoom in as far as you can, the line should be perfect. A vector file will have a file extension such as logo.ai, logo.eps and in some cases logo.pdf (but you still need to be careful as some unscrupulous ‘designers’ will save a raster image into one of the above file formats and pass it off as the real thing). If it’s not in a vector format, you should flat out ask for your money back. When a business commissions a professional graphic designer to design a logo for them, the logo needs to be in a vector format. ![]() Whilst we aren’t against competition (competition makes the world go round, right?!), we thought we had to educate the business community on some people out there who are offering design services where the product is NOT SUITABLE to be used for the purpose they have created it for, in this case logo design.īIG REVEAL #1 The logo MUST be created in a vector format. I like the way that looks.Recently we witnessed a business start offering design services including logo design. So this is the center of the workspace, and if you go left to right, it'll show you the center of your text, so there you go. What I love about Canva is it will tell you where the center is so you don't have to worry about it being symmetrical. So as you can see, there are a couple of things that aren't quite in the right spot so you can just drag it down. So for my purposes, we're going to say About 90 Marketing, which is the name of my marketing company. So if you like the way things are laid out here and this fact format, all you need to do is update it for the name of your business. So our first version will be the stacked logo. So we're going to copy this once, and they were going to copy it again. Now just like the video I referred to earlier about the visual brand video, you want to have three different variations of your logo. So we're going to go back up here to the Anopass Technologies and just click on that template, and it will generate that template on your workspace. So if you're trying to bootstrap your business just use a free one. So make sure you look in the bottom right-hand corner to see which ones are free before you get attached to a template and then have to pay for it. So for the sake of this example, let's go ahead and use that because it works for me.Īnother thing to pay attention to: most of these templates are free, but as you scroll down you may see some that aren't. And the reason why is because this allows me to make three variations easily so that, no matter what social media platform I'm on, it works well. So we're going to scroll through here and I always look for a logo that's got some type of icon to go with it like this Anopass Technologies logo. So say, for instance, if you are a lawyer and you really like one graphic, but you prefer different text, you can combine your logo templates. Now just like that video How to Make an E-book in Canva, I showed you that you can combine elements from other templates. So you can start with one of the layouts that Canva provides to you. We're going to go ahead and click on Logo and that's going to bring up that 500 x 500 workspace along with different options for logo design.
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